APRIL 2008

Creative Partners working with Sydney Lord Mayor Clover Moore
Sydney. April 2008

Creative Partners are creating and executing a viral marketing campaign to help gain support for the Animals (Regulation of Sale) Bill in the NSW Parliament. Working closely with the Lord Mayor and her team, Creative Partners will utilise social networking and experiential marketing to increase awareness of the Bill and gain a public momentum in support of it.

Eats shoots and Tee's...
Sydney. April 2008

In a world of environmental awareness and fair trade, more and more fashion labels are becoming eco-friendly. Creative Partners are doing public relations work with a new Sydney fashion business that has a range of bamboo clothing... Fabric from bamboo fiber is softer than cotton and is 100% biodegradable and non-toxic. The work involves public relations to achieve press coverage as well as developing a strategic plan to build brand recognition in the local market.